As the young discovery app looks to build its brand at scale among a wider audience, TikTok For Business is an integral component of its empire-building strategy, drawing attention to its advertising products as brands stray away from its competitors.
On TikTok, marketers can tap into the unique opportunities that can only be found on TikTok to connect with our community, build their brands, and achieve their goals, including:
- Scale & creativity: TikTok is a growing platform for marketers to leverage as a must have destination. TikTok is an entertainment based platform, offering users and brands the tools to tell their stories.
- Sight, motion & sound: With TikTok, the industry can build for a mobile, sound-on environment. And, there are so many opportunities for sound: music, sound effects, voice-overs, reactions and more.
- Inclusive & participatory community: TikTok is all about “join.” This presents an original opportunity for marketers to create work that becomes a part of our community. On TikTok, people can become so engaged and inspired by a marketing campaign, that they’ll create their own version of it. Brands can actually experience the impact their campaigns have on people.
- The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening all over the world is limitless. Culture is created in an open and inclusive way on TikTok, every day.
- Seamless & simple solutions: Our products deliver across every marketing touchpoint and allow for rich and immersive storytelling. All are seamless, full-screen video and appear natively with the user experience. Working with many of the industry’s leading third party providers, we are building out our suite of measurement solutions. Today, we are also excited to announce our latest AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.
Don’t Make Ads, Make TikToks
TikTok as a platform is designed to inspire – with authentic, creative content that could only be on TikTok. The creative, light-hearted, and fun content is so uniquely TikTok – and we’ve been inspired to see our community welcome a variety of content as well.
For brands, this opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and…to Make TikToks.