Eskimi programmatic platform has added a new strong functionality – ability for advertisers to target users by their content interests.
Advertisers can target audiences by the content categories they used, websites and website content pages consumed, games played and apps used. Currently the system has more than 1500 different content verticals and collects data from more than 100’000 different sites and apps.
New functionality is activated in Nigeria, Ghana, Kenya, Tanzania and South African and will be soon enabled in other markets. Currently Eskimi already has interest data about 60M unique users from the TOP5 markets.
“We are happy to introduce our clients very detailed interest based targeting which adds to our capability to target audiences by demographics. This combination creates even better quality targeting for our clients”, Vytas Paukstys, CEO of Eskimi commented on the new functionality.