MTN Group named most valuable African brand, worth US$3,3billion

Posted by - October 16, 2020

The MTN Group announced recently that it has been named the most valuable African brand in the Brand Finance Africa 150 2020 ranking, which ascribes a brand value of US$3,3 billion to MTN. Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In