 This week marked yet another milestone in the internet
becoming mobile when the 5 billionth mobile subscription added to the count,
largely thanks to emerging markets like India and China. According to Ericsson (NASDAQ:ERIC) estimates based on
industry information, the 5 billionth subscription was added Thursday, July 8. In the year 2000, about 720 million people had mobile
subscriptions, less than the amount of users China alone has today. Mobile broadband subscriptions are growing at similar
pace and are expected to amount to more than 3.4 billion by 2015 (from 360
million in 2009). Studies show that soon 80 percent of all people accessing the
internet will be doing so using their mobile device.
For some it's a question of convenience, for others a
necessity. Mobile subscriptions allow people who don't have access to a bank or
a bank account to transfer money; fishermen and farmers can get quick updates
on sudden changes in the weather forecast, villagers to get local medical care,
and children to access online education. It facilitates daily operations of
small businesses and drives economic growth.
In more mature markets, connected devices rather than
people, are driving the increase in network traffic. According to Ericsson's
vision we will reach 50 billion connections within this decade.
The communication landscape is changing rapidly and in
December of last year, another milestone was reached when the amount of data
traffic carried over mobile networks exceeded the amount of traffic generated
from voice calls.
Machine-to-machine communications, or M2M, will be a key
component in the future growth of the mobile industry. For energy companies it could be smart meters
that read themselves, increase business efficiency and cut operational
expenses. In transportation - tracking solutions improve route optimization and
safety for vehicles on the road. Digital signs that can be updated remotely,
cameras that can send pictures halfway around the world and even a soda machine
that requests restocking when needed are other examples that machine-to-machine
technology make possible.
• 2 million
additions per day
• More than
500 million 3G subscriptions
• 50
billion connected devices by 2020
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