 Ericsson has demonstrated the fastest internet technology in
the world in Johannesburg. The demonstration, in front of media and customers
was part of a showcase the latest in multimedia and broadband technologies,
including Long Term Evolution (LTE) which is being held at the Ericsson offices
in Johannesburg from 21 June – 16 July. Showcasing LTE/4G with a speed of 150
Mbps and HSPA Evolution with up to 84 Mbps in the downlink, visitors will be
able to experience the technology first hand and learn more about the capabilities
of these services. In addition to live LTE and HSPA Evolution demos, Ericsson
will also be exhibiting end-to-end what the company is doing with Mobile TV,
Multimedia, Networks, and Business Communication Suites to name a few.
Says Lars Lindén, Head of Ericsson Region sub-Saharan
Africa: “LTE/4G is the continued evolution of the 2G and 3G networks and is an
integral part of the full service broadband concept. As the next generation of
mobile communication technology, it enables the fast transfer of the increasing
amounts of data in an efficient and cost-effective way, optimizing the use of
the scarce frequency spectrum. High-speed data over mobile networks enables a
rich suite of services and applications – multimedia-based, business-centric,
or just for enjoyment. The increased
speed and significantly decreased response times (latency), means that
consumers can enjoy a wide range of applications such as real-time multiplayer
online action gaming, social media collaboration and video conferencing effortlessly
and while on the move.”
Just like the Internet, the larger and faster your “pipe”,
the faster you can access data. Downloading a song like Waka Waka (the popular
football anthem) or a three minute music video for example, on a slower network
can take several minutes; however, using a 100Mbps connection, these can be
downloaded in under a second. This ultra fast speed, coupled with new handsets
from Sony Ericsson and S Ericsson, opens the way to a new exciting multi media
world. Imagine the possibilities and the
access that such speeds will provide to you in a multi-application rich future.
How many such clips keep you ‘hanging’ when browsing the Web of today?
To date, Ericsson has signed commercial LTE contracts with
five major global operators; AT&T and Verizon in the US, TeliaSonera in
Norway and Sweden, MetroPCS in the US and DoCoMo in Japan. Ericsson has been driving open standards and
has had the highest impact on the released LTE specifications. Ericsson expects
to hold over 25 percent of all essential patents for LTE, making it the largest
patent holder in the industry. Additionally, Ericsson Research won an award in
May this year for the best contribution to LTE standards at the Informa LTE
awards 2010, adding another feather in its 4G technology cap.
"The use of mobile broadband is growing quickly,
especially driven by consumers powered with smart phones and connected laptops
and we at Ericsson envision 50 billion connected devices by 2020. The aim of
this demo is to show true end-to-end solutions in terms of user services that
operators are demanding for our customer now and not so far into the future.
With the combination of our technology leadership and services capabilities, we
are equipped to support our customers in building networks that manage the
increased usage while at the same time providing consumers with the best
experience,” concludes Lindén.
Ericsson is the world’s leading provider of technology and
services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile
technologies, and provides support for networks with over 1 billion subscribers
and has a leading position in managed services. The company’s portfolio
comprises of mobile and fixed network infrastructure, telecom services,
software, broadband and multimedia solutions for operators, enterprises and the
media industry. The Sony Ericsson and ST-Ericsson joint ventures provide
consumers with feature-rich personal mobile devices.
Ericsson is advancing
its vision to be the “prime driver in an all-communicating world” through
innovation, technology, and sustainable business solutions. Working in 175
countries, more than 75,000 employees generated revenue of SEK 206 billion (USD
29 billion) in 2009. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.
|