Gionee has unveiled Gionee S6s smartphone powered by 1.3GHz octa-core MediaTek MT6735 processor and it comes with 3GB of RAM in Nigeria.
The 5.50-inch touchscreen display smartphone with a resolution of 1080 pixels by 1920 pixels at a PPI of 401 pixels per inch, packs 32GB of internal storage that can be expanded up to 128GB via a card. As far as the cameras are concerned, the Gionee S6s packs 13-megapixel primary camera on the rear and 8-megapixel front shooter for selfies.
The Gionee S6s runs Android 6.0 and is powered by a 3150mAh non removable battery. It measures 154.50 x 75.60 x 8.15 (height x width x thickness) and weighs 161.00 grams.
The Gionee S6s is a dual SIM (GSM and GSM) smartphone that accepts Micro-SIM and Nano-SIM Connectivity options include Wi-Fi, GPS, Bluetooth, FM, 3G, 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Proximity sensor, Ambient light sensor, Accelerometer, and Gyroscope.
Speaking at the product launch in Lagos, Mr. Chen Lei, group chief executive officer of Gionee, said, “In less than two weeks Gionee S6s would have been circulating nationwide (in Nigeria). Gionee S6s comes with super-camera quality, especially for selfie lovers. It comes with 13mega pixel rear and 8mega pixel front cameras; and ultimately the Seflie Flash; the first of its kind.
“One message Gionee has for our numerous customers in Nigeria is this: the front camera is superb. The battery is 3150mAh. For Gionee, we have two peculiar product lines: The ‘M’ Series like we have M5 and we are launching M6 in December, and the second is the ‘S’ series with improved camera quality.
He expressed the Company’s optimism about the market acceptability of the product due to the quality, adding that Gionee S6s’ selfie flash is first of its kind in the market.
Lei said that Gionee’s specifications are for global customers as they do not manufacture phones for different regions. “Gionee is a global brand. So, we give our customers the same quality product. We do not have ‘focus’ for specific market, rather the same product is obtainable in 40 countries we are present.
Gionee is for everybody. Same time, we know Nigerians cherish selfies. Likewise Americans, Indians, Chinese and Nigerians like long lasting battery life. That is why we are focusing on a particular feature that is acceptable by all.
On his part, Somoye Habeeb, head, Marketing, Gionee Nigeria, said that the brand is strategically positioned to retain its penetration strides in the country. He said, “We don’t just develop products, but we carry our research and development before coming out with products. We found out that people want to take selfies without limitations. In other words, people even want to take selfies at night. Before now, it was not possible to do that, but we are assuring the people that the waiting is over. With your seflie flash you can have the best lighting in your pictures”.
On after sales support, Habeeb said, “In Nigeria our customers have been enjoying the best of service.
Gionee has turned itself to an engine of value creation. Carlcare is there in the phone to direct you on how to resolve minor issues. However, we have customer care centre located at Medical road, and Awolowo way, Ikeja.
The pre-order started on Friday last week and expected to last for ten days. Shedding more light on the process, he said, “We started the pre-order three days ago and the activation is being carried out, starting with Slot headquarters. We want to take the message to the people. Our brand is not about ‘sell and dump the people’; we are more interested in customer satisfaction.
“Gionee has gained a lot of acceptance in the market. We are not trying to penetrate the market, because we have gained entrance to country. There is no where you will go in the country that you wouldn’t find Gionee”.
Gionee S6s comes with Amigo, an Android 6.0 operating system. Gionee S6s is Internet Protocol Version Six (IPv6) compatibility, and fourth generation (4G LTE) enabled, with 5.5 inches screen size.
“Gionee S6s is infused with thirteen unique applications that you can never find in any other brand out there irrespective of the price range. I call them thirteen exclusive functions”, Habeeb said.
China-based Gionee was established in 2002. Besides India, the brand also has presence in countries such as Vietnam, Taiwan, Myanmar, Thailand and the Middle East.
Gionee is a Chinese company with a strong offline retail presence in India, eschewing the trend of going online-only. The company has launched several Android smartphones in the low- and mid-end segments.