Leep Africa has partnered with Bolt and private minibus taxis to give passengers free Internet access.
The Johannesburg-based company says it has developed an Internet of things (IOT) mobile hotspot network – Leep Connect – which will be piloted in select Bolt vehicles and in independent minibus taxis to provide free Internet to passengers and drivers alike.
The company notes Leep Connect provides commuters with free Internet access on their daily travels which they can use at their discretion.
Users are not provided with cached content but rather pure Internet access, and this provides commuters across socio-economic lines in SA reliable access to the Internet, it adds.
George Georgiades, co-founder of Leep Africa and developer of Leep Connect, says he aspires to empower people during their daily travels, with Leep Connect.
“The minibus taxis are the backbone of the South African economy. Taxi commuters are often data-starved during these trips as they simply cannot afford mobile data. It’s largely wasted and unproductive time,” he says.
“Now we can connect them to the Internet at no charge and give them the ability to use their daily commute to keep in contact with friends and family, apply for work, read or watch the news, find information for their studies, and so on.”
The company says the initiative helps Bolt drivers by reducing the data costs of their own entrepreneurial business each month, enabling them to keep costs under control and grow their income.
Passengers who are able to access free data while they are on a trip will benefit from reduced data costs too, and they can enjoy their own content while they are on an e-hailing trip, it notes.
Leep Africa funds this Internet access through third-party marketing, bringing together advertisers and networks to connect end-users to the Internet at zero cost.
Additionally, through collecting anonymous data, Leep is able to perfect the user experience and find out how users are interacting with the system as a whole, as well as develop new key insights about how people use transport in South Africa, says the company.
It explains that this is accomplished by using a network of IOT nodes to create an easily scalable and modifiable WiFi network.
“It is highly customisable and can be used in various industries and environments,” Georgiades explains. “It allows space for new and innovative ways of marketing and customer interaction. We are looking at ways to grow our products in the transportation industry and see how we can move beyond it too.”
The pilot programme for Leep Connect launched on 22 October and will continue into early 2021 in Bolt vehicles and minibus taxis.
The company says the launch was a tremendous success as drivers and riders have interacted well with the system and have been giving overwhelmingly positive feedback to Leep Africa.
Leep Africa was established in 2019 by Georgiades, who also operates Tecbot, a custom-tailored IT solutions company, together with Paul Selibas, a software engineer and payments specialist.