Huawei faces an uphill struggle in the overseas market as its upcoming devices lack the full range of software and services Google has to offer. That leaves enough space for its Chinese competitors to pursue international consumers.
That includes Oppo, Vivo’s sister brand under BBK, an electronics holding firm based in Dongguan. In a Monday statement the Chinese corporation revealed a deal with Vodafone to carry their smartphones to the European markets of the telecom carrier. The deal begins in May, offering Oppo’s range of innovative 5 G handsets and value-for – money models in the UK, Germany,the Netherlands, Spain, Portugal, Romania and Turkey.
Although Vodafone had been removing Huawei phones from his UK. 5 G network last year following the U.S. ban on exports that stripped Huawei models of some Android services, the British operator will now leverage Oppo ‘s large range of mobile devices in a competitive battle to sign up for 5 G clients. The partners will jointly pursue electronic distribution platforms as several parts of the physical premises in Europe remain closed because of COVID-19.
Oppo, currently the second-largest smartphone vendor after Huawei in its home country, has seen a increase in revenue across Europe since its entrance into the market in mid-2018.According to a survey by research firm Canalys, the company was one of the first to introduce commercially available 5 G phones in Europe last year and now ranks fifth on the continent with a 2 per cent share.
“Oppo has a product range which can reach many of the same segments as Huawei, allowing it to gain market share at Huawei ‘s expense,” explained Peter Richardson, Counterpoint Research Analyst, to TechCrunch. “Oppo’s product design has also employed quite a European flavour. This applies to choices of colors, packaging, and products for advertisement. That makes it acceptable to consumers in Europe.’
Interestingly, Richardson pointed out that Oppo, which has a name less “Chinese sounding” than its domestic rivals Xiaomi and Huawei, would help it circumvent some of the “negative media around China right now – first, Huawei’s security threats and more recently the COVID-19 pandemic.”