9mobile, in association with Google, and Kirusa, a global leader in communication solutions on data networks for consumers and enterprises, recently hosted a workshop in Lagos for Mobile Network Operators (MNOs), aggregators, and brands to introduce Rich Communication Services (RCS), and to showcase how RCS Business Messaging (RBM) is revolutionising enterprise communication with their consumers.
The workshop was attended by over 50 attendees, including representatives from MTN, Airtel, Glo, GTB, Zenith Bank, Unity Bank, Accion Microfinance, Interswitch, and Infobip, among others.
Touted as the next-generation native messaging evolution for Android users, RCS is an update to SMS, offering features for enhanced smartphone messaging on Android such as high-resolution photo and video sharing, location sharing, group chats, read receipts, among others, all of which are not available on SMS.
It is changing Person-to-Person (P2P) as well as Application-to-Person (A2P) messaging. For individuals, RCS opens up the possibility of rich media interactions with any other mobile subscriber using the native messaging app on the phone. Enterprises, on the other hand, are opened to an opportunity to engage with their smartphone customers using RBM, RCS’s offering for enterprises which is used for business-to-consumer communication to provide a richer and interactive brand experience, complete with verified senders and brand logos.
At the workshop, 9mobile announced that they had chosen Google’s Jibe platform for offering RCS, and had chosen Kirusa for managing their RBM services in Nigeria, including directories, onboarding, verification, and APIs to send OTP’s over RCS. Google demonstrated their Jibe platform, including their Dialogflow bot creation tool, while Kirusa demonstrated the RCS directory.
Announcing the initiative, Partnerships Lead, Communication Products, EMEA at Google, Johanna Kollar, said: “We are excited to see Kirusa and 9mobile leading the way by launching the first RCS agents in Nigeria on Google’s RCS MAAP platform. Bringing modern messaging to everyone on Android is important to us and we look forward to supporting Kirusa and 9mobile further.”
Head of Digital Media, 9mobile, Bola Afuye, said: “We are glad to be the front-runners not just in Nigeria, but in all of Africa to launch RCS and RBM. RCS opens up newer avenues for brands to communicate with their customers. This workshop demonstrated how carriers can benefit from RCS and leverage it to offer innovative services to their subscribers and have engaging conversations with their customers.”
Founder, Chairman and, CEO of Kirusa, Inderpal Singh Mumick, said: “We are delighted to be a part of the workshop hosted by Google to showcase the possibilities of RCS for the Nigerian market. Through this workshop, we want to enhance the usage and adoption of RBM by brands in Nigeria, as it provides convenience and value to consumers. By providing RBM agents, brands are empowered to improve overall customer experience and satisfaction.”