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Exterity Appoints Former Avaya Sales Leader Simone Bini as Head of UK Sales

Exterity, a leading provider of IP video, digital signage and guest experience technologies, announced that it has appointed Simone Bini as Head of Sales, UK, to build on its well-established presence in the UK. Based in London, Simone reports to Eleuterio Fernandes, VP of Sales, EMEA at Exterity.

Simone brings over 20 years’ experience in enterprise and video technologies to the role, and prior to joining Exterity, Simone worked for more than five years at Avaya as its video sales leader for Europe, where he was responsible for the entire unified communication and collaboration sales specialist team.

Edinburgh, 9 May 2019 – Exterity, a leading provider of IP video, digital signage and guest experience technologies, today announced that it has appointed Simone Bini as Head of Sales, UK, to build on its well-established presence in the UK. Based in London, Simone reports to Eleuterio Fernandes, VP of Sales, EMEA at Exterity.

Simone brings over 20 years’ experience in enterprise and video technologies to the role, and is responsible for overseeing all of Exterity’s UK sales activities and managing the sales team. Prior to joining Exterity, Simone worked for more than five years at Avaya as its video sales leader for Europe, where he was responsible for the entire unified communication and collaboration sales specialist team. Simone also spent seven years at RADVISION where he was country manager for Italy and the Middle East, working between Italy and the United Kingdom.

“The UK continues to be a buoyant market for IP video and digital signage technologies, and it is incredibly important that we have highquality, local support and insights to match our cutting-edge solutions,” said Colin Farquhar, CEO of Exterity. “We are delighted to welcome Simone to the growing Exterity family.”

“Simone’s strong background in enterprise and video technologies means that he will be able to hit the ground running and build strong relationships with existing and potential partners and customers, ensuring that they get the very best local support,” he adds. “I am confident that Simone will be central to Exterity retaining its position as the UK’s go-to company for powerful IP video solutions that enable our customers to harness the power of video to engage, inform, educate and entertain.”

Exterity has a global presence with customers in multiple sectors including corporate & finance, education, hospitality, stadiums & venues and more. Exterity’s UK customers include Goodwood, Lord’s Cricket Ground, The Open, The University of Surrey, Queen Elizabeth II Conference Centre and Bayer UK.

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