Google, today in Nigeria, unveils another delight; Google Partners, a programme to further enable digital agencies and brands take advantage of the online marketing tools to connect with their users.
The Google Partners programme aims at improving the relationship between Google and advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts.
Through the Partners programme, Google ensures that businesses get the help they need when it comes to things like search, mobile, display, video, and shopping advertising.
Digital marketing agencies with partner certifications will be able to display it on their websites, showing that they have passed Google Ads exams and are up to date with the latest product knowledge.
“The introduction of Google Partners is just the the latest example of our commitment to bringing the next wave of Nigerian businesses online,” says Juliet Ehimuan-Chiazor, Google Country Director in Nigeria.
“Agencies are key partners for working with SMBs,” she adds. “The Google Partners programme helps us bring businesses online by strengthening the digital ecosystem.”
There are also significant advantages for digital marketing professionals in the Partners programme. Not only can they accelerate customer acquisition (through being able to introduce themselves to the market as a Google Partner), they can also continually improve their product knowledge, and earn rewards.
“Google sees Nigeria as a strong market for growth,” says Ehimuan-Chiazor. “We look forward to seeing how digital marketers use the Partners programme to fuel the next phase of that growth.”
According to Juliet Ehimuan-Chiazor, there are some important things you need to know about Google Partners.
The programme is designed to further empower the country’s digital ecosystem It is also a certification programme which brings together Google, digital marketing agencies, and other online consultants who manage AdWords accounts.
Through the Partners programme, Google ensures that businesses get the expert help they need when it comes to things like search, mobile, display, video, and shopper advertising.
The programme also has benefits for digital marketing professionals, allowing them to grow their customer base, improve their product knowledge, and even earn rewards.
With the Google Partners now live in Nigeria, here are five other things you need to know about it. –
Why Google Partners is important?
Anyone wanting to become a Google Partner has to pass Google AdWords product certification exams. Plus, they have to stay up-to-date with the latest product knowledge. That means if you approach a digital marketing agency or consultancy with partner status, they’re far more likely to give you the best service in search, mobile, display, video, and shopper advertising.
Who can join?
Google Partners is aimed primarily at advertising agencies which operate in the digital realm. Once an agency has passed its AdWords product certification exams, it is required to meet minimum ad spend requirements, deliver company agency and client revenue growth, and demonstrate that it’s sustained and grown its client base.
Benefits for agencies
There are a number of benefits for agencies that achieve Google Partner status.
One major benefit for partners is accelerated customer acquisition through being able to introduce themselves to the market as a Google Partner and being searchable within the Google Partners channel.
Partners can also continually improve their product knowledge with Partners University and Advertiser Community Partner sessions.
Additionally, agencies can earn rewards, providing incentives for their staff to stay up to date with their certifications.
How do you know an agency is a Google Partner?
Agencies that pass their AdWords certification earn the Google Partner badge. They can add this badge to their website, business cards, and marketing materials.
There are two kinds of badge. The dynamic badge appears on an agency’s website and shows the company’s name and specialisations when a user scrolls over the three dots that appear in its top right corner. The static badge, meanwhile, is designed for other marketing materials and lists the specialisations an agency has earned at the bottom.
Only companies that have earned Partner status can display the Partner badge or the Premier Partner badge.
Because the dynamic badge uses specific code, it is the best way to determine whether the agency really is a Google Partner.
How can it help Nigeria?
Nigeria has an incredibly large online population, with more than 91-million of the country’s inhabitants accessing the internet monthly.
It’s a number that’s grown consistently over the years and which will continue to grow in the future.
That online population represents a massive opportunity for small and medium-sized businesses (SMBs) to grow and contribute positively to the Nigerian economy.
In order to reach this audience, these SMBs need to have access to marketing professionals with the highest possible levels of knowledge.
Google Partners ensures that they can get this access and that the country’s advertising agencies are empowered to provide them with the best services possible.