Honestly, why does storytelling matter?
Brand storytelling is singularly the most powerful way to market your brand, gain customers based on your values and products and giving your audience an identity. It is an evolving branding technique which involves continuous narratives about the brand through publishing and sharing useful brand-related content with consumers.
“And do you know what the most-often missing ingredient is in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.” – Gary Halbert
Your brand story tells your audience why your brand came to be and this can help build a more meaningful relationship with the customers by either letting them know those behind the product or also creating a unique tone across all communication channels (Informal or formal tone of engagement).
Now, brand marketers are using data from either sales or campaigns that have been run to tell their story. In 2015, short lodging company, Airbnb shared an animated video using data they had collected – over half a million travellers spent their New Year’s Eve in one of their rentals across 20,000 cities.
When facts and data are put within an interesting story, you will hold the attention of your brand’s potential customers and gain their loyalty, thereby driving sales.
Eskimi DMP provides brand advertisers with much needed data verticals to target the right audience where your story will be relevant.