Facebook has introduced putting publisher logos next to articles in Trending and Search surfaces on Facebook as part of its ongoing efforts to enhance people’s recognition of the sources of news distributed on our platform.
Facebook started with introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.
Enhancing people’s awareness of the sources of content they read on Facebook
Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites.
By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook–to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.
A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites
Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the following places.