Keystone Bank Limited on Monday officially launched a new mobile banking solution to make banking simpler and interesting for its customers.
The bank’s *553# Unstructured Supplementary Service Data (USSD) banking solution would enable its customers to perform financial transactions on all known mobile phones (Feature, Smartlite or Smart), without having to go on the net or download a mobile app.
Speaking at the launch of the product in Lagos, the acting Managing Director, Keystone Bank, Mr. Hafiz Bakare, said following the successful divestment of the Asset Management Corporation of Nigeria’s shareholding in the bank which culminated in the change in ownership and management, the bank has witnessed series of positive developments.
These he said included but not limited to, the face-lifting of our branches; renewed energy and motivation amongst members of staff.
According to Bakare, some of the bank’s products have been revised to align with market trends and our continued passion for service excellence.
However, the bank CEO explained that the new banking solution was introduced considering the over 100 million non-internet users as well as the need to promote financial inclusion.
“This gap made our next move a no-brainer, especially since it has become a competitive tool in the industry. We appreciate that a key success factor for any commercial bank in today’s competitive market is electronic banking which helps to drive the retail banking strategy, and we are focusing extensively on this to achieve our objective.
“We have worked assiduously on the electronic support platform over the last couple of months and subsequently secured relevant regulatory approval for our own USSD or short code.
“As we launch this product, we stand to be counted in the industry to ensure our customers continue to have confidence in the bank and have every reason to improve patronage as we offer them convenient service comparable to, and even better than what is offered by competitors,” Bakare said.
According to him, a preliminary market testing of the product last Friday resulted in 2,631 customer enrolment on that day alone.
“The *553# product is Keystone Bank’s solution to facilitate customers’ access to their accounts anytime of the day.
“Our *553# makes it possible for a Keystone Bank account to be viewed and transacted upon using any type of functional phone. It allows the subscriber to check balances real time; airtime top-up for self and third parties; fund transfers for self and third party to any Nigerian bank account. It is easy, fast and reliable.
“The next phase of implementation which is currently being worked on is to enable account opening and transaction verification services on the *553# platform. We are making bold and significant steps to provide convenient and reliable services to our customers across the globe.
“The launch of this product demonstrates our culture of service excellence, strengthening the emotional bond with our existing customers while reinforcing the Keystone brand as one to be associated with by the entire banking public,” he added.